July 9, 2013

32 Interesting Vintage Vespa Ads Around the World From Between the 1950s and 1970s

What’s particularly interesting about these vintage Vespa ads is the care-free attitude. Everything is centered around fun – the pure and simple joy of bombing around on a little scooter. A Vespa is a party. A Vespa is a date. A Vespa is the happiest little steel pony you’ll ever ride. Before anything else, the sheer un-ironic enthusiasm of these ads really dates them.

While Vespa advertising of today is quite a bit more subdued, the subtext is very similar. The fun factor is still there, but the biggest shift is a more subtle realignment of the marque toward much more of a high fashion brand.


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