The Picturegoer series is a legendary cornerstone of film memorabilia, particularly beloved by collectors of British cinema history. Published by the popular weekly film magazine Picturegoer (which ran from 1911 to 1960), these postcards provide a comprehensive visual record of the Golden Age of Hollywood and British film.
The series is vast, containing thousands of cards produced primarily between the 1920s and the 1950s. They were printed by Rotary Photographic Co. and later Beagles & Co., typically using a high-quality real photographic process (sepia or black-and-white) that gave them a glossy, professional finish. On the back of each card is a number. The lettering after some of the numbers denotes the series that the card was from. The first series ran to over 1,400 cards and had no prefix letter, followed by Series A, Series B, and so on. Groups of several poses of the same star were sometimes published and identified with an alphabetical suffix, for example, Greta Garbo had cards numbered 600, 600a, 600b, 600c... depicting nine different images.
For collectors, the value of a Picturegoer card is determined by several factors. Icons like James Dean, Grace Kelly, or early horror stars (like Boris Karloff) command the highest prices. Because these were often kept in scrapbooks, cards with “album marks” on the corners or adhesive residue on the back are less valuable.
Interestingly, while most postcards are more valuable “unposted,” some collectors enjoy the social history of a card sent in the 1940s with a fan’s handwritten note about a movie they just saw. Serious collectors often try to complete specific numerical runs. Finding the “missing” numbers in a sequence is a major part of the hobby.
Beyond being mere collectibles, these cards served as the primary way fans connected with their idols before the era of digital media and instant access. They were the “Instagram” of the 1930s, a tangible, high-quality image that brought the glamour of the silver screen into a fan’s home.





































