Bette Davis famously created and applied her own makeup for the 1962 film What Ever Happened to Baby Jane? to ensure it looked appropriately grotesque. She took this approach because she believed no professional makeup artist would dare to make her look as “ghastly” as the character required, with one artist even telling her he feared he would never work again if he followed her vision.
Davis’s core concept was that the character, Jane Hudson, never washed her face. Instead, she imagined Jane simply applied a new layer of makeup over the previous day’s grime every morning. She drew inspiration from older women she saw on Hollywood Boulevard. These were often former actresses who lived in the past and wore heavy, outdated makeup in a desperate attempt to look young. The look was a “grotesque” parody of silent film stars like Mary Pickford, featuring white-caked skin and exaggerated features.
She used heavy Max Factor supplies to create a thick, pale base that emphasized her wrinkles rather than hiding them. She added a Clara Bow-style beauty mark and used charcoal pencils to draw harsh, dark lines around her eyes and lips. By layering the products, she created a mask-like appearance that became increasingly distorted as Jane’s mental state deteriorated throughout the film.
According to Bette Davis in her book “This N’ That,” What Ever Happened to Baby Jane? was originally going to be shot in color. Davis opposed this, saying that it would just make a sad story look pretty. Davis said she had a lot of control over how her makeup should be done for the film. She imagined the older Jane as someone who would never wash her face, just put on another layer of makeup. When her daughter, Barbara Merrill, first saw her in full “Jane” makeup, she said, “Oh, mother, this time you've gone too far.”
“What I had in mind no professional makeup man would have dared to put on me,” said Davis. “One told me he was afraid that if he did what I wanted, he might never work again. Jane looked like many women one sees on Hollywood Boulevard. In fact author Henry Farrell patterned the character of Jane after these women. One would presume by the way they looked that they once were actresses, and were now unemployed. I felt Jane never washed her face, just added another layer of makeup each day.”
The budget was so limited that the production wasn’t able to use the usual process screen shots for Jane’s driving scenes. Davis did her own driving around Hollywood with cameraman Ernest Haller perched either in the back seat of the car or over the front fender in order to get the shots he needed. “To this day,” said Davis in 1987, “I smile when I remember the first time ’Jane’ drove down Beverly Boulevard in an old Hudson. The expressions on the faces of people in other cars when they saw me were hysterical. Lots of mouths dropped.”
Director Robert Aldrich and the producers initially feared the look was too over-the-top, but Davis gave them an ultimatum: she would only play the role if she could keep her self-designed makeup. Her instincts proved correct, earning her an Academy Award nomination for the performance.






























