Emerson Fittipaldi rewrote history at the 1989 Indianapolis 500, becoming the first driver to earn over one million dollars in prize money – $1,001,604 to be exact. Instead of a simple announcement or a check, the organizers piled stacks of US bills directly onto his Marlboro-liveried Penske PC-18 car to visually represent the unprecedented sum. This marketing move highlighted the growing prestige and financial rewards of the race.
The win itself was dramatic. Fittipaldi, a two-time Formula One champion, was battling with Al Unser Jr. for the lead in the final laps. On lap 199, the two drivers made wheel contact while navigating slower traffic, causing Unser Jr. to spin out and crash into the wall. Fittipaldi completed the final lap under caution to secure his first Indy 500 victory.































