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June 16, 2026

30 Masterful Alcohol Posters by Leonetto Cappiello in the Early 1900s

Leonetto Cappiello (1875–1942) was one of the most influential and revolutionary poster artists of the Belle Époque and early 20th century. Renowned for his bold, dynamic style and brilliant use of color, he transformed advertising into high art. His posters for wines, spirits, and aperitifs are among his most celebrated works, featuring striking figures, energetic compositions, and unforgettable visual impact that made products instantly recognizable.

These 30 masterful alcohol posters showcase Cappiello’s extraordinary talent for combining humor, elegance, and commercial power, helping shape the golden age of French poster design and influencing generations of graphic artists that followed.

La Marquisette, Liqueur de Dessert, 1901

Vins Authentiques, Grands Chais du Médoc, L. Segol Fils, 1901

Champagne de Rochegré, 1902

Nuyens's Menthe, 1902

Pur Champagne, Damery-Epernay, 1902

Absinthe extra-supérieure J. Édouard Pernot, Société Anonyme Montbéliard (Doubs) Liqueur Mont-Christ, circa 1903

Citronnade à l'Ananas, circa 1904

Anis Infernal, 1905

El Abuelo, Vino Rancio de Aragón, 1905

Cerveza La Cruz del Campo, Sevilla, 1906

Maurin Quina, 1906

Cognac, Gautier Frères, 1907

Fêtes du congrès international des étudiants, Bordeaux, September 1907

Liqueur Cordial-Medoc, circa 1907

Pellisson Père & Co., Cognac Pellisson, circa 1907

Chambery-Reynaud Vermout Blanc, circa 1909

Champagne Migniot de Bourbon, circa 1909

Elsen Kirsch Pur, 1909

Fernet-Branca, Apéritivo, Digestivo, Il Re degli Amari, 1909

Asti Cinzano, 1910

Cinzano Vermouth, Torino, 1910

Cognac Henry Mounier, circa 1910

Liquore Strega ditta Giuseppe Alberti Benevento, circa 1910

Bière du Fort-Carré, anno 1544, circa 1911

Carnaval, Vinho de Porto, 1911

Florio, S. O. M., 1911

Petronio, O arbitro dos vinhos do Porto, 1911

Anisette, Les vielles liqueurs, Marie Brizard & Roger, 1912

Œnologie Viticulture, Produits Otto, circa 1912

Vinho do Porto, Adriano Ramos Pinto, O maior de todos, 1912

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