Leonetto Cappiello (1875–1942) was one of the most influential and revolutionary poster artists of the Belle Époque and early 20th century. Renowned for his bold, dynamic style and brilliant use of color, he transformed advertising into high art. His posters for wines, spirits, and aperitifs are among his most celebrated works, featuring striking figures, energetic compositions, and unforgettable visual impact that made products instantly recognizable.
These 30 masterful alcohol posters showcase Cappiello’s extraordinary talent for combining humor, elegance, and commercial power, helping shape the golden age of French poster design and influencing generations of graphic artists that followed.
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| La Marquisette, Liqueur de Dessert, 1901 |
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| Vins Authentiques, Grands Chais du Médoc, L. Segol Fils, 1901 |
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| Champagne de Rochegré, 1902 |
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| Nuyens's Menthe, 1902 |
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| Pur Champagne, Damery-Epernay, 1902 |
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| Absinthe extra-supérieure J. Édouard Pernot, Société Anonyme Montbéliard (Doubs) Liqueur Mont-Christ, circa 1903 |
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| Citronnade à l'Ananas, circa 1904 |
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| Anis Infernal, 1905 |
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| El Abuelo, Vino Rancio de Aragón, 1905 |
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| Cerveza La Cruz del Campo, Sevilla, 1906 |
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| Maurin Quina, 1906 |
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| Cognac, Gautier Frères, 1907 |
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| Fêtes du congrès international des étudiants, Bordeaux, September 1907 |
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| Liqueur Cordial-Medoc, circa 1907 |
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| Pellisson Père & Co., Cognac Pellisson, circa 1907 |
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| Chambery-Reynaud Vermout Blanc, circa 1909 |
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| Champagne Migniot de Bourbon, circa 1909 |
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| Elsen Kirsch Pur, 1909 |
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| Fernet-Branca, Apéritivo, Digestivo, Il Re degli Amari, 1909 |
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| Asti Cinzano, 1910 |
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| Cinzano Vermouth, Torino, 1910 |
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| Cognac Henry Mounier, circa 1910 |
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| Liquore Strega ditta Giuseppe Alberti Benevento, circa 1910 |
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| Bière du Fort-Carré, anno 1544, circa 1911 |
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| Carnaval, Vinho de Porto, 1911 |
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| Florio, S. O. M., 1911 |
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| Petronio, O arbitro dos vinhos do Porto, 1911 |
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| Anisette, Les vielles liqueurs, Marie Brizard & Roger, 1912 |
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| Œnologie Viticulture, Produits Otto, circa 1912 |
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| Vinho do Porto, Adriano Ramos Pinto, O maior de todos, 1912 |
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