The 1975 Chicago Auto Show, held at McCormick Place from February 22 to March 2, marked a major turning point as the industry pivoted toward fuel efficiency following the energy crisis. It was a vibrant spectacle of American automotive culture, and the “Auto Show Girls” of that year perfectly captured the unique transition of mid-70s style.
Dressed in everything from sleek, sophisticated evening wear to playful, era-defining leisure suits, these models were more than just ambassadors for the latest cars, they were icons of a high-energy era. As they stood alongside the towering chrome grilles of luxury sedans and the bold lines of the year’s newest coupes, they brought a sense of humanity and glamour to the massive halls of McCormick Place.
Step back into 1975 through these vintage photos, capturing the models who helped define the style of Chicago’s most famous car showcase.
I was driving in 1975 and had no love for what was coming out of Detroit. It seemed as if US auto manufacturers were in a race with the UK as to who could build a vehicle with the worst fit, finish, and reliability. Fuel prices aside, it was no wonder that many of us started to look at Japanese cars.
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