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February 20, 2026

Mich: The Master of the Belle Époque Poster

Michel Liebeaux (1881–1923), better known by his artistic pseudonym Mich, was a prominent French poster artist and caricaturist who defined the visual energy of the early 20th century.

Renowned for his bold, spirited depictions of the burgeoning automobile and bicycle industries, Mich had a unique talent for capturing motion and character with minimalist, sweeping lines. His work for major brands like Michelin and various cycling firms often featured humorous, elongated figures that exuded a sense of “Belle Époque” charm and modern speed.

Beyond commercial advertising, his caricatures of high-society figures in sports and maritime circles remains a vital historical record of French social life. Today, Mich is celebrated as a pioneer of the modern graphic poster, a master who could sell a lifestyle through a single, witty stroke of his pen.

Clément Cycles et Automobiles, circa 1900

La Biciyclette... J B Louvet, circa 1900

"...pourvu que j'aie un Pneu Vélo Continental", 1900

Biciclette Bianchi, le migliori, 1900

"En Automobile Botiaux... Lune de Miel", La Vie Parisienne, 1905

Qu'Importe le moteur! Pourvu qu'on ait le... Pneu Continental, 1907

Lampe Westinghouse, circa 1910

Laroche & Pouchois, "Leurs Boyaux de Course pour leurs Frères les Coureurs!", circa 1910

Tous!!! Sur Vélo Petit Breton, circa 1910

Alcyon, 1911

La Française-Diamant, 1911

"Cuivro", Jongle avec les difficultés du nettoyage!!, circa 1920

"Elles marchent toutes... avec la Magnéto Saga", circa 1920

"Le Révélateur des Athlètes", L'Embrocation Chanteclair, Assouplit, Fortifie, Électrise, circa 1920

Bec Kina Apéritif des Sportifs, circa 1920

Bicyclette Jean Louvet & Cie, Le Pur Sang des Vélos, circa 1920

Le Livre à un Sou, circa 1920

Pari's-Sport Apéritif, circa 1920

Plus Solide que l'Acier, Pneu Hutchinson, circa 1920

Poudre Nildé en Boîte-Tamis, December 1, 1920

Spéciale Miette, L'Encre de tous les stylos, circa 1920

Turin Mazza, Le Premier des Vermouths, 1920

Un homme actif en vaut 10 s'il a une... Quadrilette Peugeot (One active man is worth 10 if he has a... Peugeot Quadrilette), circa 1920

Le Fakyr, Charme et donne du Ressort, circa 1921

"Sur la Route du Bonheur!", La Cyclette, 1923

Cycles Wonder, St. Étienne (Loire), 1923

Grande Semaine du Poisson, Boulogne-sur-Mer, 1923

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