During World War I (1914–1918), posters became one of the most powerful tools of communication and propaganda. At a time when radio and film were still emerging, governments relied heavily on bold, visual messaging to mobilize public support, encourage enlistment, raise funds through war bonds, conserve resources, and shape public opinion.
These posters were often vivid, emotional, and patriotic. They used strong imagery and slogans to appeal to citizens’ sense of duty, fear, pride, and morality. Artists played a key role, blending fine art with mass communication. Some posters used heroic depictions of soldiers and civilians, while others vilified the enemy or portrayed the horrors of war to stir emotional response.
Different nations adapted the format to their own cultural symbols, but the goals were often the same: unite the population, sustain morale, and win the war at home and abroad. Here is a selection of powerful posters from the First World War.
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| l'Insomnie du Kaiser, 1914 |
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| Cacciali Via!, 1914 |
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| Deutschland, August 1914 |
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| Az Erdekes Ujság És a Kis Erdeckes, 1915 |
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| Belgian Canal Boat Fund for the relief of the civil population behind the firing lines. Send them something, 1915 |
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| Emprunt de la Défense Nationale, N'oublie pas de souscrire pour la victoire et le retour, 1915 |
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| Kamerad! La Baïonnette, 1915 |
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| Remember Belgium, Enlist To-Day, 1915 |
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| Women of Britain say, "Go!", May 1915 |
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| Altonaer Kriegshilfe, Blumentag, 1916 |
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| Le Bon Français travaille pour nos soldats, 1916 |
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| živnostenska Banka v Praze, Upisujte Pátou Válečnou Půjčku, circa 1916 |
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| 3e Emprunt de la Défense Nationale, Souscrivez pour hâter la Paix par la Victoire, 1917 |
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| Fate tutti il vostro dovere! Le sottoscrizioni al prestito si ricevono presso il Credito Italiano, 1917 |
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| Follow the Flag, 1917 |
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| Je raconte dans l'œuvre, comment je suis allée me marier sur le front", Germaine Beaumont, 1917 |
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| Jewish War Sufferers, Shall They Plead in Vain?, circa 1917 |
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| Nieder mit dem Bolschewismus, circa 1917 |
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| Per la liberazione sottoscrivete, 1917 |
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| Pesti Napló, 1917 |
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| Share, Jewish Relief Campaign, 1917 |
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| Sottoscrivete al prestito, 1917 |
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| They are looking to us for help, circa 1917 |
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| To All Employees, A Call to Action!-detail, circa 1917 |
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| Wake up America!, 1917 |
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| Az Üldözöttek, Hogyan Bánnak, A Franciák, Az Internátakkal, circa 1918 |
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| Canada's Work for Wounded Soldiers, 1918 |
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| Christliches Volk! Darf Spartakus deine Kirchen Niederreissen? Gib Antwort am Wahltag! Bayerische Volkspartei, circa 1918 |
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| How Much Will You Lend to the Boys Who Are Giving All?, 1918 |
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| If ye break faith – we shall not sleep, circa 1918 |
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| La Pace (“German Peace”), 1918 |
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| Per la Patria i miei occhi! Per la Pace il vosto denaro. Prestito Nazionale, 1918 |
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| Stenographers! Washington Needs You! US Employment Office, 1918 |
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| The Seeds of Victory, 1918 |
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| Un dernier effort et on l'aura, circa 1918 |
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| What England Wants!, Germany, 1918 |
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| Will You Help?, circa 1918 |
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| YMCA, For Your Boy, 1918 |
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| Your Motherland Will Never Forget, 1918 |
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| YWCA, Four Years in the Fight, The Women of France, 1918 |
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