Amazing Mid-20th Century Fashion Illustrations by Guy Demachy

Guy Demachy is a French illustrator renowned for his mid-20th-century fashion and advertising artwork. His distinctive style, characterized by elegant lines and sophisticated compositions, made him a prominent figure in the world of commercial illustration during the 1940s and 1950s.

Demachy’s work often graced the pages of magazines and advertisements, capturing the essence of post-war glamour and the evolving fashion landscape.

One of his notable contributions includes the 1948 Cinzano advertisement, which showcases his ability to blend fashion illustration with commercial appeal. This piece exemplifies his skill in creating visually striking images that not only promoted products but also set trends in visual aesthetics.

Below is a collection of amazing photos showcasing Guy Demachy’s fashion illustrations from the 1940s and 1950s.

Little black velvet cap adorned with red blooms and voilette by Albouy, emerald and gold necklace and bracelet by Mauboussin, illustrated by Guy Demachy, 1949

A dance dress of red-and-white striped taffeta with a quilted band round the hem, comes with a fichu or stole by Wallace of London, illustrated by Guy Demachy, Harper's Bazaar UK, December 1948

Beautiful ball gown of crisp light net clinging close to the body as far as the waist then billowing out into a series of airy tiers, by Pierre Balmain, illustrated by Guy Demachy, Harper's Bazaar, December 1948

Black silk lamp-shade evening dress by Balenciaga, illustrated by Guy Demachy, 1948

A gay brown-and-white striped cotton beach dress with double-breasted bodice by Brenner Sports, illustrated by Guy Demachy, Harper's Bazaar UK, July 1949

A yellow bloused jacket, diagonally fastened over a straight black skirt by Schiaparelli, illustrated by Guy Demachy, Harper's Bazaar UK, April 1949

Balmain's winter white coat with a high scarf-collar lined with Persian lamb illustrated by Guy Demachy, Harper's Bazaar UK, October 1949

Black linen dress and bolero with gold buttons by Dorville, illustratede at Guy Demachy, Harper's Bazaar UK, February 1949

Dior's new "ciseaux" line named for his scissors skirt, here in black wool with grosgrain, illustrated by Guy Demachy, Harper's Bazaar UK, October 1949

Foundation garments by Scandale, illustrated by Guy Demachy, Harper's Bazaar UK, October 1949

Lovely lilac dress by Rima illustrated by Guy Demachy, Harper's Bazaar UK, April 1949

Schiaparelli's midnight blue jersey gown draped off shoulder, and black embroidered paillettes on top over full red taffeta skirt by Molyneux, illustrated by Guy Demachy, 1949

The conker-colored linen suit, button up the jacket for propriety, whip it off to sunbathe in skirt and bra by Elizabeth Arden, illustrated by Guy Demachy, Harper's Bazaar UK, July 1949

The suit and dinner dress both show flying panels on the skirt by Christian Dior, illustrated by Guy Demachy, Harper's Bazaar UK, April 1949

Boucheron jewelry advertisement, illustrated by Guy Demachy, 1950

Gilbert Orcel's gray toreador's cap is small, worn flat on the head and made of plush, illustrated by Guy Demachy, Harper's Bazaar UK, October 1950

A double-breasted suit in a check worsted with patch pockets on the jacket and box-pleats on the skirt, by Hebe Sports, illustrated by Guy Demachy, Harper's Bazaar UK, Januray 1951

An enveloping greatcoat in striped tweed with two big patch pockets and comfortable raglan sleeves by Jaeger, velvet beret with Petersham ribbon by martin Douglas, illustrated by Guy Demachy, Harper's Bazaar UK, January 1951

Huge tweed topcoat with a criss-cross pattern falls in loose folds from a high yoke with raglan sleeves and high collar held up by a tie, by Aquascutum, illustrated by Guy Demachy, Harper's Bazaar UK, January 1951

Plaid woolen coat-dress pulled in with a double leather belt and scarfed with a fringed stole by Brenner Sports, illustrated by Guy Demachy, Harper's Bazaar UK, January 1951

This jersey suit is composed of a plain narrow skirt and a harlequin-check jacket by Matita, illustrated by Guy Demachy, Harper's Bazaar UK, January 1951

A beautiful ball gown with billowing skirt of indigo taffeta, ruby velvet strapless top and white satin bolero that ties in a bow on the left hip by Lanvin-Castillo, illustrated by Guy Demachy, Harper's Bazaar UK, October 1952

A gray worsted flannel straked with deep revers of white piqué by Lachasse, illustrated by Guy Demachy, Harper's Bazaar UK, May 1952

Beautiful strapless dress in yards of white-and-black pinstripe nylon, the waist is bound in gray peau-de-soie with a trail of crimson roses across the panier of the skirt by Victor Stiebel, illustrated by Guy Demachy, May 1952

Digby Morton's black-and-white grosgrain dress, its black bodice stops under the bosom and joins the flaring white skirt with black faggoting, black hat by Rudolf, illustrated by Guy Demachy, Harper's Bazaar UK, May 1952