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November 15, 2019

Fashion Photography by Federico Garolla in the 1950s Through Fabulous Black and White Photos

Federico Garolla is a twenty-year-old journalist working for Mattino and Domani d'Italia - two of the main newspapers in Naples, his native town. He carries out hundreds of reportages for prestigious Italian magazines - L'Europeo, Tempo Illustrato, L'Illustrazione Italiana, Oggi - and for foreign ones - Paris Match, National Geographic, Colliers, Die Stern.

1950s fashion photography by Federico Garolla

In 1953, Garolla starts documenting the birth of Italian fashion with his camera. He takes photos of the young stylists in their ateliers, right when they were about to conquer the international scene. He photographs models in the streets under the curious eyes of people around. The services published on Eva, Annabella, Donna, Bellezza, Arianna, Grazia and Amica belong to this period.

At the same time Garolla portraits the Italian cultural life in a series of "photo-tales" dedicated to painters, writers, musicians, actors and actresses, but also to ordinary people living through the after-war years. As a matter of fact, he always keeps an eye on social themes.

In the last fifteen years, together with his daughter Isabella, Garolla works at the digitalisation of the archives and he takes part to national and international photographic exhibitions.

These fabulous black and white photos of classic beauties are part of his work that Garolla took from the 1950s.

"A Day in the Life of a Mannequin", model Teresita Montez (sister of actress Maria Montez), photo by Federico Garolla, Paris, November 1952

"A Day in the Life of a Mannequin", Sophie Malgat at dressing table, photo by Federico Garolla, Paris, 1952

Fashion model Sophie Malgat, photo by Federico Garolla, Paris, 1952

Model in summer wear by Gattinoni, photo by Federico Garolla at Foro Italico, Rome, 1952

Contessa Nuvoletti, photo by Federico Garolla, Milan, December 1953

Ivy Nicholson in chiffon evening gown by Irene Galitzine, photo by Federico Garolla, Rome, 1953

Gasbarri, Autumn/Winter Collection 1954, photo by Federico Garolla, Milan, 1954

Italian actress Silvana Pampanini, photo by Federico Garolla, 1954

Italian singer and showgirl, Franca Bruschi Verde, photo by Federico Garolla, Milan, April 1954

Models backstage at fashion show held at the Palazzo Pitti in Florence, photo by Federico Garolla, 1954

Prata, Autumn/Winter Collection 1954, photo by Federico Garolla, Milan, Italy, 1954

Elsa Martinelli on the beach at Positano, photo by Federico Garolla, 1955

Model Harriet Jones in embroidered organdy dress by Emilio Schuberth, photo by Federico Garolla, Rome, 1955

Model in summer dress by Fernanda Gattinoni from the Spring/Summer collection 1955, photo by Federico Garolla, Rome, 1955

Actress Abbe Lane, photo by Federico Garolla, 1956

Fashion designer Simonetta in her atelier, photo by Federico Garolla, 1956

Italian actress Pinna Bottin, photo by Federico Garolla, Rome, July 1956

Ivy Nicholson drawing a portrait of writer Alberto Moravia, photo by Federico Garolla, 1956

Ivy Nicholson in strapless lace party dress by Fernanda Gattinoni, photo by Federico Garolla, 1956

Model in dress with jacket by Garnet, Spring/Summer Collection 1956, photo by Federico Garolla, Rome, 1956

Model in sweater and skirt from Luisa Spagnoli Spring/Summer collection 1956, photo by Federico Garolla, Rome, 1956

Sophia Loren at 22, photo by Federico Garolla, Rome, 1956

Actress Rosanna Schiaffino, photo by Federico Garolla, 1957

Actress Sylva Koscina and fashion designer Roberto Capucci, photo by Federico Garolla, Rome, 1958

Claudia Cardinale at home, photo by Federico Garolla, Rome, 1958

Italian designer Roberto Capucci and actress Sylva Koscina in his atelier, photo by Federico Garolla, Rome, 1958

Lilli Cerasoli poses in dress by Gattinoni on the Via Veneto, photo by Federico Garolla, 1958

Models in organza dresses from Valentino's Spring/Summer collection 1958, photo by Federico Garolla, Rome, 1958

Actress Magali Noel at the Villa d'Este, Tivoli, outside Rome, photo by Federico Garolla

Audrey Hepburn during filming of "The Nun's Story", photo by Federico Garolla, Rome, 1959

Audrey Hepburn during the filming of "The Nun's Story" at Cinecitta Studios, photo by Federico Garolla, Rome, 1959

Beautiful actress Virna Lisi, photo by Federico Garolla, 1959

Elsa Martinelli at home, photo by Federico Garolla, 1958

Model is wearing a design by Federico Forquet for Irene Galitzine on the Via Veneto, photo by Federico Garolla, Rome, 1959

Rosanna Schiaffino, photo by Federico Garolla, Rome, 1959




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