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October 4, 2026

Edward McKnight Kauffer: Master of Modern Poster Design

Edward McKnight Kauffer (1890–1954) was an American-born graphic designer and artist widely regarded as one of the most influential poster designers of the early 20th century.

After studying in the United States and Europe, Kauffer settled in London in 1914 and rose to prominence through his groundbreaking work for the London Underground. He created more than a hundred posters for the transport system, along with striking designs for Shell Oil and other major clients.

Drawing on Cubism, Futurism, and other modernist movements, Kauffer developed a bold, accessible visual language that brought avant-garde art into everyday commercial design. His innovative approach helped redefine advertising and established him as a key figure in the history of graphic design.

These striking designs showcase the bold modernism and lasting influence of Edward McKnight Kauffer, a true master of 20th-century poster art.

Oxhey Woods, London Underground, 1915

Godstone, 1916

Reigate, 1916

Surrey, 1916

Summer Sale at Derry & Toms, 1919

Chingford By Motor Bus, 1920

Hatfield By Motor Bus, 1920

Shop Between 10 & 4, the Quiet Hours, 1921

Eno's 'Fruit Salt', 1924

Summertime Pleasures by Underground, 1925

Summertime Pleasures by Underground, 1925

Power, Nerve Center of London's Underground, 1930

Eno's Fruit Salt, 1931

Stonehenge, See Britain First on Shell, 1932

Actors Prefer Shell, 1933

BP Ethyl Controls Horse-Power, 1933

Great Western to Cornwall, 1933

Whitsuntide Holiday for London Underground, 1933

Contact With the World, Use the Telephone, 1934

The Tower of London, 1934

Westminster from the Thames, 1934

Help Wounded Human Beings, Help to Send Medical Aid to Spain, 1937

Lubrication by Shell, 1937

May to October, Summer Shell, 1939

Visit Your Museums, Natural History Museum, London, 1939

Greece Fights On, 1942

Keep It Under Your Stetson, 1942

Civil Aeronautics Administration, Speed the War, 1943

Target No. 1, New York City, Civil Defense, 1943

Seminar Magazine, August 1944

Native Son, Richard Wright, 1945

American Airlines to Europe, 1947

Subway Posters Perform, 1947

American Airlines to England, 1948

American Airlines to Europe, 1948

American Airlines, 1948

American Airlines, East Coast, 1948

American Airlines, San Francisco, 1948

American Airlines, Scandinavia, 1948

Mexico, Festivals Old and New, Pan American, circa 1949

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