The 1969 Subaru 360 Super Deluxe remains one of the most charming and quirky icons of Japanese automotive history.
Affectionately nicknamed the “Ladybug” in Japan, this microcar was designed to meet “Kei car” regulations, offering an affordable and compact mobility solution for the masses. The Super Deluxe trim was the top-of-the-line model for 1969, featuring upgraded interior appointments and chrome accents that added a touch of sophistication to its tiny, rounded frame.
Powered by a modest 356cc air-cooled, two-stroke engine mounted in the rear, it wasn’t built for speed, but its unique “suicide doors,” fiberglass roof, and lightweight agility earned it a devoted cult following. Today, the 360 Super Deluxe is celebrated as the plucky underdog that paved the way for Subaru’s global success, embodying a sense of retro-futuristic minimalism and pure mechanical honesty.
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