Ursula Andress, the Swiss actress best known for her breakthrough role as the first “Bond girl” in Dr. No (1962), became a brand ambassador for the SEAT 133 when it launched in 1974.
Andress, who was living on the island of Ibiza at the time, was enlisted by SEAT to help promote the new car. She purchased the very first model to go on sale and was often seen driving it around the island. Her involvement was an early example of blending film star culture with automotive branding in Spain.
The SEAT 133 was a rear-engine, rear-wheel-drive small car designed to replace older models like the SEAT 600 and SEAT 850 in the Spanish market. It shared styling cues with the Fiat 126 and was launched at a lower price point than the popular SEAT 127. While it was positively reviewed at the time for its comfort and accommodation compared to some competitors, it ultimately did not achieve the same widespread commercial success as the 126.
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