French Art Nouveau trade cards were small illustrated cards used around the late 19th and early 20th centuries to promote shops, products, and services. With the rise of consumer culture during the Belle Époque, businesses used these cards both as advertising and as miniature works of art.
In the hands of skilled printers and designers, trade cards embraced the flowing lines, floral motifs, and elegant typography of Art Nouveau. They often featured graceful women, natural elements like vines and blossoms, or stylized lettering that mirrored the aesthetic revolution of the period. Beyond their marketing role, these cards became collectible items, reflecting the artistic spirit and refined tastes of fin-de-siècle France.
These beautifully designed trade cards from Biscuits Pernot “Flower Girls” series by Henri Thiriet, reflecting the elegance and creativity of French Art Nouveau, capturing the spirit of advertising and artistry at the dawn of the 20th century.
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| Chrysanthemum |
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| Coquelicot |
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| Iris |
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| Lys - Lily |
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| Oeillet - Pink |
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| Orchidee - Orchid |
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| Pensée - Pansy |
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| Primevere - Primrose |
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| Rose |
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| Tuberose |
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| Tulip |
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| Violet |
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