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September 17, 2023

Amazing Vintage Posters Designed by Erberto Carboni

Erberto Carboni was born in Parma in 1899. After graduating with a Diploma in Architecture from the Academy of Fine Arts in his home town in 1923, he immediately began working as graphics illustrator, making sketches for the principal local chrome lithographic industries, including Zanlari and Zafferri.

Vintage posters designed by Erberto Carboni

In 1932, Carboni moved to Milan, where he began to contribute to the magazine L’ufficio moderno (Modern Office) edited by Guido Mazzali. Starting from the same year, he collaborated with the most prestigious Italian companies: Motta, Olivetti, Campari, Strega and Lagomarsino.

In 1952, Carboni won the ‘Golden Palm of Advertising’ for the Barilla campaign “Con pasta Barilla è sempre Domenica” (It’s always Sunday with Barilla pasta). In the early 1950s, he carried out numerous prestigious projects for other important companies such as Bertolli, Pavesi, Crodo, Bourbon and Montecatini.

Carboni exhibited his work Totem 36, a 6 meters high steel sculpture for the Venice Biennial International Exhibition, and held several personal exhibits at the Naviglio in Milan (1973) and the Cavallino in Venice (1972). In 1982, the City of Parma staged an important anthology exhibition of his work.

Carboni died in Milan in 1984 at the age of 85, after a career of rare intensity. Here below is a set of amazing vintage posters designed by Erberto Carboni.

Banchini Cioccolato e Confetture (Magi Kings), 1922

Brillantine Opso, Parma, 1923

Ciprie Opso, Parma, 1923

La Violetta di Parma, Opso, Parma, 1923

Opso, Profumi di Lusso, Parma, 1923

"La Cremonese", Assicurazioni Bestiame, Cremona, 1924

Compagnia Ama Cremonese, Incendio ed Infortuni, 1924

Giuseppe Guerrieri, Livorno, 1924

R. R. Terme di S. Andrea Bagni, Parma, 1924

Calendario "Etelia", Firenze, 1925

"Noi siamo le colonne", Calendario, Assoc. Universitaria Parmense, 1926

Bancini Cioccolato e Confetture, 1926

Boschi Luigi & Figli, 1926

Fabrica Italiana Adelmo Copercini, Calzaturificio, Parma, 1926

Gran Colonia, 1927

Pantexas Oil Limited, 1927

Pastificio Fratelli Trentini, Svzzara, 1928

4° Festa Nazionale dell'Uva, 1933

Mostra Nazionale de Agrumicoltura, Palermo, 1933

Rodi, 1937

Teatro La Fenice, Venezia, Gran Gala di Carnevale, 1938

26ª Biennale Internazionale d'Arte, Venezia, 1952

Barilla, La pasta del buon appetito, 1952

Barilla, La pasta del buon appetito, 1952

Barilla, Vera Pasta all'Uovo, 1952

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