In May 1886, Coca-Cola was invented by Doctor John Pemberton, a pharmacist from Atlanta, Georgia. According to the Coca-Cola Company, Pemberton developed the syrup for the famed beverage, which was sampled at the local Jacob’s Pharmacy and deemed to be “excellent.” The syrup was combined with carbonated water to create a new “Delicious and Refreshing” drink. Pemberton concocted the famed Coca-Cola formula in a three-legged brass kettle in his backyard.
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| The first Coca-Cola newspaper advertisement (Atlanta Journal, May 29, 1886). “COCA-COLA. DÉLICIOUS! REFRESHING! EXHILARATING! INVIGORATING! The New and Popular Soda Fountain Drink, containing the properties of the wonderful Coca plant and the famous Cola nuts. For sale by Willis Venable and Nunnally & Rawson.” |
The soft drink was first sold to the public at the soda fountain in Jacob’s Pharmacy in Atlanta on May 8, 1886. About nine servings of the soft drink were sold each day. Sales for that first year added up to a total of about $50. The first year of business wasn’t much of a success, though, as it cost Pemberton over $70 in expenses to create the drink, resulting in a loss.
Traveling through ups and downs all these years, Coca Cola is one of the leading beverage brands in the world today. It is also considered to be one of the world’s most valuable brands. It might be an iconic American brand, but its brand saturation is above 90% on a global perspective.
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