vintage, nostalgia and memories


June 28, 2017

Bullet Bra: The Indispensable Underwear for the Sweater Girl in the 1940s and 1950s

Bullet Bra is a full-support bra with cups in the shape of a paraboloid with its axis perpendicular to the breast. The bullet bra usually features concentric circles or spirals of decorative stitching centred on the nipples.

Invented in the late-1940s, they became popular in the 1950s, and worn by the Sweater Girl, a busty and wholesome "girl next door" whose tight-fitting outergarments accentuated her artificially enhanced curves.

These photos show young women, mostly Hollywood actresses, who worn bullet bras from between 1940s and 1950s.










































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