30 Interesting Vintage Pictures That Show How People Responded When Coca-Cola First Comes to France in 1950

Coca-Cola's first bottling plant in Asia opened in the Philippines in 1912, and first bottling plant in Europe opened in France in 1919. According to Retronaut, after the war Coke decided to raise its profile and capitalize on the proliferation of refrigerators in French homes. In 1950, the Coca-Cola company decided the people of France were ready for the great taste of Coke.

(Photos by Mark Kauffman, via LIFE archives)