November 24, 2014

“Alive with pleasure!” - Newport Adverts on Magazines from the 1970s-80s

Sexual innuendo in advertising doesn’t get any more textbook perfect than the "Alive with pleasure!" adverts that were in magazines everywhere in the 70s and 80s. Sure, they were awful to look at: a gaudy green with a seemingly amateurish photograph; however, subconscious sexualized imagery is taken to new heights in these Newport advertisements.

(via Flashbak)


  1. Too bad these pictures aren't in color.

  2. Meh. One sees what he wants to see....

  3. These ladies are actually playing Roque, a variation of Croquet popular primarily in the American South in the early to mid 20th century. Roque, unlike Croquet, was played on a clay or compacted sand court with low walls around the entire court that could be used to make bank shots. You can also identify this as Roque by the double basket hoop in the middle of the court.



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