The Mac Mothership – Here's How Apple First Started Advertising Its Products in the Late 1970s

Apple has sold “all-in-one” computers that have built-in monitors from its very early days. Although some models were classified as All-In-One, they had separate monitors packaged in the same box.

Apple first started advertising its products in the late 1970s. 1977 saw the invention of both the Apple II and the famous rainbow Apple logo. Steve Jobs added the colours to the logo to reflect the Apple II’s superior colour output. Color graphics set the Apple II apart from its rivals on the market.

1976 Apple 1 Ad

1976 Apple 1 Article

1976 Apple 1 Full Page Ad

1976 2-Page Apple 1 Flyer (Front)

1976 2-Page Apple 1 Flyer (Back)

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Elton John’s First Photo Shoot in 1968: The Moment Reginald Dwight Became Elton John

Singer, songwriter, composer and icon Elton John was born Reginald Kenneth Dwight on March 25, 1947, in Pinner, Middlesex, England. He discovered his passion for music at an early age. He taught himself how to play piano when he was only 4 years old. John soon proved to be a great talent.

In 1967, Dwight started collaborating with songwriter Bernie Taupin. In homage to Elton Dean and Long John Baldry, he started going by the name Elton John.

In 1968, he posed for one of his first publicity photo shoots, debuting the flashy presence that would soon make him one of the biggest music stars in the world. These rarely seen images below taken by Val Wilmer mark the moment his transformation took place.

(Photos by Val Wilmer/Redferns/Getty Images, via Mashable)

Hiring Women? Check Out This 1943 Guide

This is pretty ridiculous, but below is the transcript:

1943 Guide to Hiring Women 

The following is an excerpt from the July 1943 issue of Transportation Magazine. 

This was written for male supervisors of women in the work force during World War II. 

Eleven Tips on Getting More Efficiency Out of Women Employees: There’s no longer any question whether transit companies should hire women for jobs formerly held by men. The draft and manpower shortage has settled that point. The important things now are to select the most efficient women available and how to use them to the best advantage. 

Here are eleven helpful tips on the subject from Western Properties:

1. Pick young married women. They usually have more of a sense of responsibility than their unmarried sisters, they're less likely to be flirtatious, they need the work or they wouldn't be doing it, they still have the pep and interest to work hard and to deal with the public efficiently. 

2. When you have to use older women, try to get ones who have worked outside the home at some time in their lives. Older women who have never contacted the public have a hard time adapting themselves and are inclined to be cantankerous and fussy. It's always well to impress upon older women the importance of friendliness and courtesy. 

3. General experience indicates that "husky" girls - those who are just a little on the heavy side - are more even tempered and efficient than their underweight sisters. 

4. Retain a physician to give each woman you hire a special physical examination - one covering female conditions. This step not only protects the property against the possibilities of lawsuit, but reveals whether the employee-to-be has any female weaknesses which would make her mentally or physically unfit for the job. 

5. Stress at the outset the importance of time the fact that a minute or two lost here and there makes serious inroads on schedules. Until this point is gotten across, service is likely to be slowed up. 

6. Give the female employee a definite day-long schedule of duties so that they'll keep busy without bothering the management for instructions every few minutes. Numerous properties say that women make excellent workers when they have their jobs cut out for them, but that they lack initiative in finding work themselves. 

7. Whenever possible, let the inside employee change from one job to another at some time during the day. Women are inclined to be less nervous and happier with change. 

8. Give every girl an adequate number of rest periods during the day. You have to make some allowances for feminine psychology. A girl has more confidence and is more efficient if she can keep her hair tidied, apply fresh lipstick and wash her hands several times a day. 

9. Be tactful when issuing instructions or in making criticisms. Women are often sensitive; they can't shrug off harsh words the way men do. Never ridicule a woman - it breaks her spirit and cuts off her efficiency. 

10. Be reasonably considerate about using strong language around women. Even though a girl's husband or father may swear vociferously, she'll grow to dislike a place of business where she hears too much of this. 

11. Get enough size variety in operator's uniforms so that each girl can have a proper fit. This point can't be stressed too much in keeping women happy.

35 Amazing Vintage Photos of American Actresses in Their Halloween Costumes

Halloween with vintage American actresses.

American actress and singer Virginia Bruce, 1932

Ann Rutherford serves up made to order Halloween pumpkins, ca. 1940s

Anne Gwynne, 1941

Anne Nagel, ca. 1940s

Audrey Young as a black cat for Halloween, 1946

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These Pretty Strange Diagrams From 1931 Illustrate 30 Ways to Die of Electrocution

Have you ever counted the ways to achieve death or extreme shock from electricity? Well, here's some pretty strange diagrams of 30 ways to die by electrocution from a 1931 illustrated German book Elektroschutz in 132 Bildern.

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60 Beautiful Vintage Travel Posters Around the World From Between the 1920s and 1940s

Railways opened up America and Europe, luxe ocean liners introduced elegance into overseas voyages, and drivers took to the road in record numbers in their new automobiles. By the mid-1940s, new airlines crisscrossed the globe, winging adventure-seekers to far-flung destinations.

Travel agents and ticket offices during this period were festooned with vivid, eye-catching posters, all designed to capture the beauty, excitement and adventure of travel and to promote a world of enticing destinations and new modes of transportation. Individual artists gained fame for their distinctive graphic styles and iconic imagery, and many posters from this era still remain important works of art long after their original advertising purposes have faded.

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17 Fantastic Portraits of Famous Photographers Posing With Their Iconic Images

Behind Photographs first started back in December 2006, when Tim Mantoani rented a 20×24 Polaroid camera in San Francisco and used it to photograph two photographers (Jim Marshall and Michael Zagaris) holding their best images. Over the next five years, Mantoani would go on to shoot portraits of over 150 renowned photographers. Here are 17 fantastic portraits from Mantoani's project:

1. Carl Fischer – Muhammad Ali

Carl Fischer: Muhammad Ali, New York, 1967

2. Douglas Kirkland – Marilyn Monroe

Douglas Kirkland: This is from my Evening with Marilyn

3. Steve McCurry – Girl In Afghanistan

Steve McCurry: Peshawar, Pakistan 1984. I looked for this girl for 17 years and finally found her in 2002. Her name is Sharbat Gula.

4. Jeff Widener – Beijing 1989

Jeff Widener – Beijing 1989

5. Marry Ellen Mark – Ringmaster With Elephant

Marry Ellen Mark: I am holding my photograph of Ram Prakash Singh and his beloved elephant Shyama – taken in 1990. Ram Prakash Singh was the ringmaster of “The Great Golden Circus” – this photograph was done in Ahmedabad, India – This was part of my Indian Circus Project. I love India and I love the circus, so photographing eighteen circuses all around India was an incredible experience. Unfortunately Shyama died a few months after this photograph was taken – supposedly, he succumbed to poisoned chapatti – Ram Prakash Singh was heartbroken – me also.

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