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January 22, 2021

1972 Alka-Seltzer Commercial: “I Can’t Believe I Ate The Whole Thing”

Ralph: I can’t believe I ate that whole thing…
His wife: You ate it, Ralph.
Ralph: I can’t believe I ate that whole thing…
His wife: No, Ralph, I ate it.
Ralph: I can’t believe I ate that whole thing…
His wife: Take two Alka-Seltzers.


In this 1972 commercial, hapless Ralph is awake at night with some major digestive woes. He keeps groaning over and over again, “I can’t believe I ate that whole thing,” while his wife makes snide comments in the background. (Mrs. Ralph, you’re really not helping.)

Finally, Ralph’s wife suggests that he take two Alka-Seltzers. And—voilà!—Ralph’s tummy troubles are no more. Thank you, Alka-Seltzer!

Actor and comedian Milt Moss. (Miles Laboratories)

Back when this commercial aired, there were only four channels and hardly any remotes, so it was pretty easy for this to get stuck in people’s heads. You might have heard this little advertising gem when someone is having second thoughts about eating seconds.




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