September 8, 2016

Get your coke, freshly delivered on your doorstep every morning, Illinois, ca. 1934

Coca-Cola doesn’t have too many direct ties – or even indirect ties – to the collector car hobby. There’s the “coke-bottle shape” of many muscle cars and the urban legend that you can use the soft drink to clean rust off chrome (it’s probably a good chelating agent – just think of what it does to yore innards, then).

According to Hemmings Daily blog, Coca-Cola in 1933 introduced the automatic fountain dispenser, which for the first time offered a ready-to-mix soft drink, at the Chicago Century of Progress Exposition. Apparently, the company then decided to take the new fountain drink on the road the next year with a home sampling campaign.

This truck was a 1934 White with body by H. McFarlane & Company of Chicago, wagonmakers that dated back at least to 1878. From the Illinois plates, we’d assume these pictures were also taken in Chicago.










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