The iconic photoshoot of the Concorde 001 prototype and a Citroën DS at Le Bourget Airport in 1969 was a publicity shoot intended to highlight French technological and design ingenuity. The photos were taken around the time of the 1969 Paris Air Show, where both the French-built Concorde prototype (F-WTSS) and the British prototype were publicly presented for the first time. These images served as a powerful marketing tool, pairing two groundbreaking French engineering and design icons to celebrate national pride and technological advancement.
Concorde 001 was the first Concorde prototype to fly, having made its maiden flight from Toulouse on March 2, 1969, just months before the air show. It represented the pinnacle of supersonic aviation technology.
Known affectionately as the “Goddess,” the Citroën DS was an iconic French executive car produced between 1955 and 1975. It was renowned for its futuristic design, innovative self-leveling hydropneumatic suspension, and use of advanced materials, symbolizing a different kind of technological marvel on the road.
The pairing was deliberate. Both were seen as bold, design-forward examples of French engineering that pushed the boundaries of what was considered possible in transportation at the time.
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