Thursday, June 22, 2017

Boy watching TV for the first time in an appliance store window, 1948

(Image: Ralph Morse - Time & Life Pictures/Getty Images)

Flabbergasted by the screen – not the screen size – just the screen.

It was the year that Beethoven’s No. 9 was played on television in its entirety for the first time. It was the year that the BBC attempted its longest sustained broadcast ever as it filmed three hours of each day of the Olympics.

A roller derby and multiple children’s shows were aired and TV was growing by leaps and bounds all over the world from Russia to the United States, and it was becoming more widely available. Nonetheless, The TV in the storefront was probably a rare sight for the well dressed young man in the picture.

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