Friday, December 16, 2016

These 44 Vintage Car Ads from the 1950s Are Undeniably Cool

In the earliest years, this magazine hewed so tightly to the interests of sports-car owners that it was called Sports Cars Illustrated. Appropriately, most of the advertisements featured in these pages were for brand-new sports cars, ways to modify your sports car, what to wear in your sports car, how to maintain your sports car, and the little race car to buy/build if you demanded even more thrills than your sports car could provide.

Below is a collection of 44 cool vintage ads that featured in the pages of Sports Cars Illustrated from the first issue in 1955 through 1959. Many of the best ones ran on the back cover or on the inside of the front cover, taking advantage of the rare chance to utilize color in the printing process. Jaguar, Porsche, and Triumph had such consistently strong efforts that we struggled to narrow it down to just two ads from each maker, and, as they are today, hair loss, humor, muscles, and the thrill of motoring were common themes. Enjoy this stroll through the postwar sports-car scene.

Porsche – July 1955

Chrysler 300 – August 1955

Austin-Healey 100 – September 1955

Vibra Brush – September 1955

Home Gym Co. – September 1955

Sunbeam Rapier – June 1956

Citroën DS19 – July 1956

Sports Cars Illustrated – September 1956

Porsche 1600 coupe – October 1956

Devin Fibreglass Body – November 1956

Virginia International Raceway – February 1957

Motoralls – March 1957

Ed Iskenderian Racing Camshafts – April 1957

MGA – September 1957

Jaguar XK150 – October 1957

Castrol Oil – November 1957

MG Mitten – December 1957

Mercedes-Benz 300SL Roadster – January 1958

Diners’ Club credit card – February 1958

Chevrolet Corvette – March 1958

Panhard Dyna – March 1958

Plymouth Golden Commando V-8 – April 1958

Volvo PV444 – May 1958

Michelin – May 1958

Triumph 4-door Sedan (TR10) – July 1958

Judson Superchargers – August 1958

Fiat – August 1958

Kearfott Rally Computer – October 1958

Transporter Sports Car Trailer – October 1958

Exide Batteries – November 1958

Škoda 440 – November 1958

Abarth Free-Exhaust System – December 1958

Lancia – April 1959

Triumph TR3 – May 1959

Mercedes-Benz – May 1959

Goodyear – June 1959

Toyota Toyopet – June 1959

NSU Prinz – June 1959

DKW 3=6 – July 1959

Lotus Elite – September 1959

Jaguar 3.4 Sedan – September 1959

Peugeot 403 – October 1959

Chevrolet Corvair – December 1959

Simca Elysee – December 1959

(via Car and Driver Blog)

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