Monday, October 26, 2015

The Mac Mothership – Here's How Apple First Started Advertising Its Products in the late 1970s

Apple has sold “all-in-one” computers that have built-in monitors from its very early days. Although some models were classified as All-In-One, they had separate monitors packaged in the same box.

Apple first started advertising its products in the late 1970s. 1977 saw the invention of both the Apple II and the famous rainbow Apple logo. Steve Jobs added the colours to the logo to reflect the Apple II’s superior colour output. Color graphics set the Apple II apart from its rivals on the market.

1976 Apple 1 Ad

1976 Apple 1 Article

1976 Apple 1 Full Page Ad

1976 2-Page Apple 1 Flyer (Front)

1976 2-Page Apple 1 Flyer (Back)

Apple 1 Operation Manual Cover

1977 Apple II Introduction Ad "A Is For Apple" Ads (Page 1)

1977 Apple II Introduction Ad "A Is For Apple" Ads (Page 2)

"A Is For Apple" Ads #1

"A Is For Apple" Ads #2

1977 Apple II "Simplicity" Brochure (Page 1)

1977 Apple II "Simplicity" Brochure (Page 2)

1977 Apple II "Simplicity" Brochure (Page 3)

1977 Apple II "Simplicity" Brochure (Page 4)

1978 Apple II "Best Selling" Ad (Page 1)

1978 Apple II "Best Selling" Ad (Page 2)

1979 Apple II "Every Educator" Ad

Apple II "How to Buy" Ads #1

Apple II "How to Buy" Ads #2

1979 Apple II "Adam" Ad

1979 Apple Pascal "Iron-On" Ad

1979 Apple Pascal "Iron-On" Ad

1979 Apple II "31,000 Student Hours" Ad

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