Monday, September 7, 2015

This is How Americans were Enjoying Their Beaches in 1948

From Cape Cod to California, LIFE photographers chronicled how Americans were enjoying their beaches in the late 1940s. They were engaging in activities not often seen today, belly-sliding, trampoline flipping, tossing one another in the air on blankets and shooting grape juice from water guns...


The perils of blanket tossing are happily undergone by pretty Miss Norma Baker with the help of eight husky friends at Hermosa Beach in California. (John Florea—The LIFE Picture Collection/Getty Images)

A woman sunbathes at Hermosa Beach, California, 1948. (John Florea—The LIFE Picture Collection/Getty Images)

A surfer catches a wave in the distance at Hermosa Beach, California, 1948. (John Florea—The LIFE Picture Collection/Getty Images)

Young men take a break for cigarettes and Coca-Cola at Hermosa Beach, California, 1948. (John Florea—The LIFE Picture Collection/Getty Images)

Friends bury a young woman in the sand at Hermosa Beach, California, 1948. (John Florea—The LIFE Picture Collection/Getty Images)

A man climbs on the roof of Neta's hit dog stand at Hermosa Beach, California, 1948. (John Florea—The LIFE Picture Collection/Getty Images)

Gymnastics in the sand at Hermosa Beach, California, 1948. (John Florea—The LIFE Picture Collection/Getty Images)

A child reads comics in the sand at Hermosa Beach, California, 1948. (John Florea—The LIFE Picture Collection/Getty Images)

A game of volleyball underway at Santa Monica Beach, California, 1948. (Loomis Dean—The LIFE Picture Collection/Getty Images)

A car pulled over by Santa Monica Beach, California, 1948. (Loomis Dean—The LIFE Picture Collection/Getty Images)

A couple plays cards at Santa Monica Beach, California, 1948. (Loomis Dean—The LIFE Picture Collection/Getty Images)

Belly-sliding, a perilous but pleasant sport, is demonstrated by an expert at California's Hermosa Beach. (John Florea—The LIFE Picture Collection/Getty Images)

Daring young man flies off trampoline at California's Santa Monica Beach, where movie starlets show off. (Loomis Dean—The LIFE Picture Collection/Getty Images)

Pretty girl gets fast and foamy surf ride on inflated mattress cover at Hermosa Beach. (John Florea—The LIFE Picture Collection/Getty Images)

Hermosa Beach, California, 1948. (John Florea—The LIFE Picture Collection/Getty Images)

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