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June 12, 2011

“Kiss Me, Stupid”, New Year’s Eve, New York City, 1965

A prominently featured marquee in this photograph advertises the romantic comedy Kiss Me, Stupid, in which a piano teacher hires a woman to play the part of his wife when a lascivious performer comes to visit.

(Photo by Joel Meyerowitz)

The title of this photograph indicates that Meyerowitz captured this scene on New Year’s Eve. With this knowledge, a viewer may begin to imagine that a theater employee put those words on the marquee that day in the spirit of the holiday.

The quotation marks around the phrase seem to imply an unseen, omnipresent speaker, hinting at the romantic notion this couple might have had that the words were meant for them, inspiring them to follow direction with a kiss.

"Kiss Me, Stupid" poster

Kiss Me, Stupid is a 1964 American sex comedy film produced and directed by Billy Wilder and starring Dean Martin, Kim Novak, and Ray Walston.

The screenplay by Wilder and I.A.L. Diamond is based on the play L’ora della fantasia (The Dazzling Hour) by Anna Bonacci, which had inspired Wife For a Night (Moglie per una notte, 1952), an Italian film starring Gina Lollobrigida. The comic song lyrics were written by Ira Gershwin, using some of George Gershwin’s unpublished melodies.

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